Essays about: "IKEA Managers"

Showing result 11 - 15 of 41 essays containing the words IKEA Managers.

1. 11. Perceptions of Organizational Culture among Retail Workers A qualitative study of the corporate culture at IKEA

   University essay from Göteborgs universitet/Graduate School

   Author : Markus Landén; Mikael Riltoft; [2018-07-03]
   Keywords : Employee loyalty; Employee retention; Lower level employees; Organizational culture; Perception of culture; Retail work;

   Abstract : This study investigates how lower level employees in retail companies perceive attempts by management to create and maintain a robust corporate culture. In addition, the study explores how those perceptions influence workers’ inclination to remain with, leave or advance within the company. READ MORE

3. 12. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katharina Bierling; Alexandra Hagman; [2018]
   Keywords : Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

   Abstract : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. READ MORE

4. 13. Internal benchmark of IKEA's Sourcing Assignment processes and documents across business areas and categories - A multiple case study

   University essay from Lunds universitet/Teknisk logistik

   Author : Axel Heiskanen Nilsson; [2017]
   Keywords : Sourcing Assignment; Internal benchmark; Multiple-case study; Cross-case analysis; Internal best practice; Category management in purchasing; Category source sourcing plan; IKEA way of working; Technology and Engineering;

   Abstract : Background: The IKEA Range & Supply organisation consists of business areas (BAs) and categories. BAs work with product development toward end-customers while the material-based categories work toward suppliers with purchasing and sourcing related tasks. READ MORE

5. 14. Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Lehmann; Axel Åkerlund; [2017]
   Keywords : internal brand pilgrimage; corporate museums; internal branding; corporate heritage brands; corporate storytelling; Business and Economics;

   Abstract : Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. READ MORE

6. 15. To commit or not commit

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oliver Åkerman; Luis Ibbeken; [2017]
   Keywords : Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

   Abstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE