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Showing result 1 - 5 of 41 essays matching the above criteria.

  1. 1. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lauriane Martine Jambu; Nina Lotz; [2023]
    Keywords : digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

    Abstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE

  3. 2. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hägg; Louise Andersson; [2022]
    Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

    Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

  4. 3. Middle managers during organizational change : A qualitative study on middle managers role, ability, and approach to resistance in the process of operational change

    University essay from Umeå universitet/Företagsekonomi

    Author : William Thunholm; Yasmin Lundqvist; [2022]
    Keywords : ;

    Abstract : Middle managers have come to be a natural part of large companies' structure. In additionto this, change has become more prominent for all types of businesses because of rapidchanges in demand. READ MORE

  5. 4. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
    Keywords : Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

    Abstract : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. READ MORE

  6. 5. Barriers to Intercultural Communication : -A Case Study on IKEA Japan

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ida Seeger; Simon Gustafsson; [2021]
    Keywords : Intercultural communication; barriers; culture; high anxiety; language; nonverbal communication; stereotyping; ethnocentrism;

    Abstract : This study focuses on exploring barriers to intercultural communication among managers atIKEA Japan. It investigates what challenges MNC subsidiary managers experience whilecommunicating and interacting with people from different cultures. READ MORE