Essays about: "INTERNAL MARKETING technology"

Showing result 1 - 5 of 56 essays containing the words INTERNAL MARKETING technology.

  1. 1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
    Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

    Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

  2. 2. What is the feasibility of using Power Purchase Agreements as a green electricity sourcing method for a large industrial company? : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Oskar Andersson; Fredrik Lindblad; [2023]
    Keywords : Power Purchase Agreements; Sourcing; Industrial Company; Green Electricity; Renewable Energy; PPA; Power Purchase Agreement; Uppköp; Industriellt bolag; Grön elektricitet; Förnyelsebar energi; PPA;

    Abstract : With the increasing volatility on electricity markets and a growing emphasis on sustainability, renewable electricity has gained significant attention from corporate entities seeking to secure their green energy supply. Among the various methods available for securing green electricity, one method on the rise is Power Purchase Agreements (PPA). READ MORE

  3. 3. Artificial Intelligence in Business Context: A qualitative study on how Artificial Intelligence influences business strategy adjustments

    University essay from Göteborgs universitet/Graduate School

    Author : Mariyam Akhter Siju; Refat Binte Umme Hasan; [2022-07-05]
    Keywords : Artificial Intelligent; strategic changes; internal strategies; value creation through technological innovation; value chain resilience;

    Abstract : Technological advancements are undoubtedly providing a significant support in increasing operational efficiency of organizations from any industry. Organizations often suffer to cope with the technological changes that they make, since it has become a regular process that happens at a speed that is quite tough to trace. READ MORE

  4. 4. Opportunities and Challenges for a Contractor in a Change Towards a Circular Economy

    University essay from KTH/Fastigheter och byggande

    Author : Jessica Gottmarsson; Sandra Valdani; [2021]
    Keywords : circular economy; organizational change; circular construction; motivational factors; cirkulär ekonomi; organisationsförändring; cirkulärt byggande; motivationsfaktorer;

    Abstract : Few have missed out on the fact that the world's carbon dioxide emissions need to be reduced, and the need to switch to a circular economy in order to save earth’s resources is increasingly discussed. In Sweden, the construction sector accounts for more than a third of all generated waste and almost a quarter of all hazardous waste. READ MORE

  5. 5. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE