Essays about: "IT and e-commerce"

Showing result 16 - 20 of 521 essays containing the words IT and e-commerce.

  1. 16. Recommender Systems Using Limited Dataset Sizes

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carl Bentzer; Harry Thulin; [2023]
    Keywords : ;

    Abstract : In order to create personalized recommendations for users on services such as e-commerce websites and streaming platforms, recommender systems often utilize various machine learning techniques. A common technique used in recommender systems is collaborative filtering which creates rating predictions based on similar users’ interests. READ MORE

  3. 17. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Hannes Swärd Brattström; Amer Habul; [2023]
    Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

    Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

  4. 18. Bot or not : A customer’s perspective of customer service chatbots and human customer service representatives in E-commerce

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Hannes Töyrä; [2023]
    Keywords : E-commerce; chatbots; customer service; technology acceptance; UTAUT; questionnaire study;

    Abstract : Chatbots are increasing in popularity, both as a valuable tool for commercial purposes but also as an area of academic research. It has been successfully applied in multiple application areas such as healthcare, education, customer service and work support. READ MORE

  5. 19. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kimia Emami; Andrea Makarová; [2023]
    Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE

  6. 20. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Hoang Dung Nguyen; [2023]
    Keywords : Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

    Abstract : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. READ MORE