Essays about: "Integrated Market Communication"

Showing result 6 - 10 of 70 essays containing the words Integrated Market Communication.

1. 6. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Robert Bunea; [2023]
   Keywords : ;

   Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

3. 7. Family-owned SMEs: Role models of crisis management A case study of how the practice of crisis management has been performed by nine Swedish family-owned SMEs during the Covid-19 pandemic

   University essay from Göteborgs universitet/Graduate School

   Author : Gustaf Liedholm; Robbin Jonsson; [2022-06-23]
   Keywords : Practice theory; Crisis management as practice; family-owned SMEs; Covid-19; rapid decision-making; communication; transparency;

   Abstract : Despite SMEs accounting for 99,9% of all registered firms in Sweden and that non-listed family-owned firms outperform their counterparts during crises, previous studies have neglected the field, resulting in an undiscovered void. Quantitative studies performed in the area serve a purpose for discovering how family-owned SMEs financially distinguish from other firms, but unfortunately such studies miss the important variable: what do they actually do? Through this qualitative study of crisis management as practice, we bridge the quantitative and qualitative, and present how Swedish family-owned SMEs have practiced crisis management during the Covid-19 pandemic. READ MORE

4. 8. The Future of Organic Food in Swedish Retail

   University essay from SLU/Dept. of People and Society

   Author : Anne Dominique Vos; [2022]
   Keywords : Organic food; Organic labelled food; sustainable food; organic labels; Swedish food retail; food legislation; food retail legislation; government agency sustainability;

   Abstract : Human activity affects planetary systems that support living on Earth and the food systems is a large contributor to overstepping the planetary boundaries. Global and national sustainability aims include targets for organic food production, during the latest years many countries have grown their organic food market share. READ MORE

5. 9. Configurable, scalable single-ended sense amplifier with additional auxiliary blocks for low-power two-port memories in advanced FinFET technologies

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Limitha Subbaiah Kumar Nangaru; [2022]
   Keywords : CMOS Complementary Metal Oxide Semiconductors ; DRC Design Rule Check ; Process Corners; FinFET Fin Field Effect Transistor ; IC Integrated Circuit ; LVS Layout Versus Schematic ; Monte Carlo; Nominal Voltage; PDK Process Design Kit ; Power Delay Product; Read Bit Line; Read Word Line; SoC System on Chip ; SRAM Static Random Access Memory ; Threshold Voltage; Technology and Engineering;

   Abstract : System on Chip (SoC) designs contain a variety of Intellectual Property (IP) cores, including digital signal processing blocks, media and graphics processing units, as well as processing core units that employ multiple-port memories to enhance performance and bandwidth. These memories allow parallel read/write operations from the same memory blocks from different ports. READ MORE

6. 10. The Role of Urban Planning in Counteracting Segregation: The Case of Pinelands, South Africa

   University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Emmy Tarras-Wahlberg; Emmy Larsson; [2022]
   Keywords : Segregation; integration; socio-economic status; spatial planning; urban planning; affordable housing; social housing; inclusionary housing; Technology and Engineering;

   Abstract : Segregation is a common phenomenon arising worldwide. Residential segregation has been shown to have several negative consequences for people living in less wealthy neighbourhoods, such as health-related setbacks and being less likely to cope with school. READ MORE