Essays about: "Ivanova"

Showing result 6 - 10 of 15 essays containing the word Ivanova.

1. 6. Exploring Consumer Expenditure And Environmental Impacts Across European Nations : A Data-Mining Approach

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sjoerd Herlaar; [2019]
   Keywords : ;

   Abstract : As the pressures on the environment created by humanity increase, understanding how products influence a person’s overall impact becomes more important in order to make choices about how a person chooses to consume. Recent literature shows that household consumption is responsible for 51% to 81% of a nation’s total emissions (Ivanova, Stadler, et al. READ MORE

3. 7. Limited edition: Collaborations between luxury brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lusiyana Ivanova Dimitrova; Linnea Björck; Alice Fregne; [2018]
   Keywords : Limited edition; luxury; co-branding; brand characteristics; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to see what luxury brands gain from a limited-edition collaboration in terms of segment, positioning and target group and based on the identity prism, see what characteristics that are transferred from and to the brands in the collaboration. Design/methodology/approach: First a literature review is presented with relevant theories for the purpose of the paper. READ MORE

4. 8. The Effect of the Fukushima Accident on Nuclear Policy Preferences in Sweden An natural experiment introducing geographical proximity as a determinant of public response to a nuclear crisis

   University essay from Göteborgs universitet/Graduate School

   Author : Diana Ivanova; [2014-07-22]
   Keywords : Nuclear energy; Fukushima; Public opinion;

   Abstract : The Fukushima accident from March 2011 in Japan appears to have had global implications for nuclear policy response and public reaction. This paper examines the impact of the disaster on nuclear attitudes in Sweden, a country which repeatedly revised its nuclear policy over the last decades. READ MORE

5. 9. Social Media Strategy in the Chinese Market : Weibo Platform Case Study

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yunchun Wang; Anna Ivanova; [2014]
   Keywords : Web 2.0; Social media marketing; Sina Weibo; China; Digital marketing;

   Abstract : Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. READ MORE

6. 10. The role of entrepreneurial networking on internationalization of a micro-sized Born Global Swedish fashion company : A narrative ethnographic research

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Armin Afazeli; Volha Ivanova; [2014]
   Keywords : Entrepreneur – Networking – Internationalization – Born global – Ethnography – Fashion – Swedish – Micro-sized firm – Narrative – Odeur – Petter Hollström;

   Abstract : Background: In recent studies a lot of attention is drawn to the connection between networking and entrepreneurship. Many scholars consider successful business and networking inseparable. READ MORE