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Found 2 essays matching the above criteria.

1. 1. The Karma case: Brand identity and business opportunities

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : James Brattström; Hugo Röken; Flavien Nulli; [2022]
   Keywords : Karma case; Food waste; Brand Identity; Brand position; Business opportunity; Business and Economics;

   Abstract : .... READ MORE

3. 2. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : James Brattström; Hugo Röken; Hanna Welander; [2021]
   Keywords : Blands; Brand Personality; Positioning; Me-too brand; Business and Economics;

   Abstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE