Essays about: "Hugo Röken"
Found 3 essays containing the words Hugo Röken.
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1. The Karma case: Brand identity and business opportunities
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE
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3. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE