Essays about: "Jean-michel Ragg"

Found 1 essay containing the words Jean-michel Ragg.

  1. 1. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philipp Sieben; Jean-Michel Ragg; [2020]
    Keywords : Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

    Abstract : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. READ MORE