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Found 2 essays matching the above criteria.

1. 1. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Jens Fredriksson; Henrik Rosenborg; [2016]
   Keywords : Marketing Communication; Ambush Marketing; Consumers’ attitudes; Sponsorship; Cultural factors;

   Abstract : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. READ MORE

3. 2. Understanding how to handle the acquisition process : a case study of ITAB Shop Concept AB

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jens Fredriksson; Ulrik Weidman; [2014]
   Keywords : Strategic fit; Organizational fit; Mergers and Acquisitions; Acquisition Process; M A Process; Process Perspective; Acquisition strategy;

   Abstract : Acquisitions for a value of approximately $2 trillion are conducted globally every year with the motives of i.e., enhanced market power and increased shareholder value. Despite the interest in acquisitions the failure rate on acquisitions in 2011 was estimated to 70-90 %. READ MORE