Essays about: "Jesper Brauer"

Found 1 essay containing the words Jesper Brauer.

  1. 1. When will hybrid technologies dominate the heavy-duty vehicle market? : Forecasting Using Innovation Diffusion Models

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Jesper Brauer; [2011]
    Keywords : Hybrid vehicle; Heavy-duty vehicle; Market penetration; Product portfolio management; Forecast; Innovation; Diffusion; Bass model; Analogous product;

    Abstract : Hybrid-electric technologies have recently been introduced into the market for heavy-duty vehicles (HDVs). However, challenging an established technology with a new and untried technology is difficult, also under the best conditions. READ MORE