Essays about: "Jessica Bäckman"

Found 1 essay containing the words Jessica Bäckman.

  1. 1. Sponsorship for Women in Motorsport : A Study about which Criteria that Attracts Companies to Sponsor Women in Motorsport

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jessica Bäckman; Carolina Mella; [2020]
    Keywords : Sponsorship; Women in Motorsport; Selection criteria;

    Abstract : A sponsorship within sports can be based on different criteria depending on what type of company you ask. Thus, it is important for the athletes to be able to present the most attractive criteria within their sponsorship proposals. READ MORE