Essays about: "Johan Ekendahl Gladh"
Found 1 essay containing the words Johan Ekendahl Gladh.
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1. What's in it for me? A qualitative study of consumers’ sensemaking and value creation using mobile location-based service retail applications
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The research on digitalisation has experienced a shift in the last decade, and animportant facilitator of the effects of business World digitalisation is the increased use of mobile devices. Furthermore, research on value creation has also gone through changes recently. READ MORE
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