Essays about: "Johan Otterhed Bolin"

Found 2 essays containing the words Johan Otterhed Bolin.

1. 1. Making a Red Devil: The Case of Manchester United and Mason Greenwood

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Otterhed Bolin; Gabriel Eppens; [2024]
   Keywords : Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

   Abstract : .... READ MORE

3. 2. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE