Essays about: "Johanna Lundmark"

Found 1 essay containing the words Johanna Lundmark.

  1. 1. How to become an attractive piece of (plant-based) meat: a quantitative study on how to efficiently market plant-based meat substitutes

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Johanna Lundmark; Julia Olander; [2019]
    Keywords : Advertising; Sustainable consumption; Plant-based meat substitutes; Masculinity; Theory of Planned Behavior;

    Abstract : With the sustainability debate growing, one of the most popular ways of contributing to a better future not only for the world but also for one's health is a plant-based diet. The market for plant-based meat substitutes increase annually, but the resistance to reverting from a meat-based diet has proven to be substantial. READ MORE