Essays about: "Juha Marttila"
Found 1 essay containing the words Juha Marttila.
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1. Bringing Service Innovations to the Market -How to successfully bring service innovations in a technological field to the market being a rather unknown company: A case study of Easypark
University essay from Göteborgs universitet/Graduate Business SchoolAbstract : The case company of this study is selling mobile parking. It is struggling with its sales, and a significant difference in success can be seen in comparison between Göteborg and Copenhagen. Mobile parking as such as well as the company, Easypark, is relatively unknown in the Swedish market. The company is selling a service innovation. READ MORE
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