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Found 2 essays matching the above criteria.

1. 1. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Julia Högström; Ellen Wallin; [2017]
   Keywords : Online advertising; digital advertising; programmatic advertising; Real-time bidding;

   Abstract : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. READ MORE

3. 2. Oats and Honesty : Organisational Transparency Measured Through Audience Perceptions

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Julia Högström; Agnes Stenbom; [2015]
   Keywords : Transparency; organisational communication; accessibility; trust; audience perceptions; social transparency; Transparens; organisationskommunikation; tillgänglighet; förtroende; publikens uppfattning; social transparens;

   Abstract : Our modern society posts high demands for transparency, not least regarding organisational communication. The perception that the power of defining transparency lies with the audience aimed to perceive it has reached great academic anchoring, but research on the field is thin. READ MORE