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Found 2 essays matching the above criteria.

1. 1. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Julia Henriksen; Malin Hornebrant; [2019]
   Keywords : ;

   Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE

3. 2. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
   Keywords : Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

   Abstract : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. READ MORE