Essays about: "Julia Kulle"

Found 1 essay containing the words Julia Kulle.

  1. 1. The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Julia Kulle; Julia Hellsten; [2017]
    Keywords : Brand loyalty; Millennials; brand management; marketing; beauty industry; beauty marketing;

    Abstract : The generation of Millennials is becoming a very important segment in today's beauty market, because of their large size, purchasing power and engagement on social media. The Millennial consumers are heavy buyers of beauty products, but heavy buyers are not always loyal to the beauty brands. READ MORE