Essays about: "K.e W"
Found 2 essays containing the words K.e W.
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1. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g
University essay from Lunds universitet/ProduktionsekonomiAbstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE
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2. Swedish Mainstream Mass Media as Opinion Builder?
University essay from Lunds universitet/Mänskliga rättigheterAbstract : The following study focuses on the role of the Swedish mainstream media in constructing stereotypes and public opinion in regards to the issues of gender and the identity of immigrant minorities in Swedish society. The case of the honour killing of Fadime Shaindal is used to demonstrate the significance of media reporting in generating a social discourse concerning crime and its relation to culture. READ MORE