Essays about: "Kamran Sairafi"

Found 2 essays containing the words Kamran Sairafi.

  1. 1. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Kamran Sairafi; [2009]
    Keywords : sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

    Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE

  2. 2. Behavioral Finance : The Student Investor

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamran Sairafi; Karl Selleby; Thom Ståhl; [2008]
    Keywords : Behavioral Finance; Student Behavior; Investment Decision; Risk; Investment Bubble; Stock Market;

    Abstract : Bachelor thesis within Business AdministrationTitle: Behavioral Finance – The Student PerspectiveAuthors: Kamran Sairafi, Karl Selleby, Thom StåhlTutor: Urban ÖsterlundDate: 2008-05-30Background: History is full of examples on how humans can create investmentbubbles through speculation; from the Dutch tulip mania to theDot Com bubble humans have proven to be capable of creatingeconomical chaos. Classical economical theories hold the assumptionthat individuals act rationally regarding decisions of aneconomical nature. READ MORE