Essays about: "Kenneth Simcox"

Found 1 essay containing the words Kenneth Simcox.

  1. 1. Core Values, Critical Issues: The Role of National Culture in Adopting and Implementing Common Corporate Values in a Multinational Company

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kenneth Simcox; [2007]
    Keywords : National Culture; Corporate Culture; Corporate Values; Multinational Teams; Cross-Cultural Management;

    Abstract : Globalization has put pressure on many companies to enter foreign markets in order to stay competitive. While some choose acquisitions as an internationalization strategy, data indicates this often results in substandard performance. READ MORE