Essays about: "How to enter China market"

Showing result 1 - 5 of 22 essays containing the words How to enter China market.

  1. 1. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Beatrice Poljakovic; Malin Pripp; [2017]
    Keywords : Guanxi; business-to-business guanxi; building stages; management strategies; risks and benefits; China; Swedish companies;

    Abstract : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. READ MORE

  2. 2. The Importance of Relationships to become a Business Network Insider. Foreign micro-enterprises entering Shanghai

    University essay from Göteborgs universitet/Graduate School

    Author : Helena Bengtsson; Rebecca Skogsén; [2015-07-10]
    Keywords : Internationalization; Uppsala model; business network insider; business network position; relationships; social bonding; micro-enterprise; guanxi;

    Abstract : AbstractIn a world that is shrinking with distant markets becoming more accessible and at a lower cost, this enables even smaller businesses such as micro-enterprises the opportunity to invest and establish abroad. In recent years there has been a rise in interest of business networking as a major part of the internationalization process regarding how a new business is to establish itself as a newcomer in a foreign market. READ MORE

  3. 3. How to respond to low cost competition – A case study

    University essay from Lunds universitet/Produktionsekonomi

    Author : Erik Andreason; Gustav Wind; [2015]
    Keywords : Low cost competition; low cost strategies; low cost threat; business strategy; pricing; response to low cost; Technology and Engineering;

    Abstract : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. READ MORE

  4. 4. Alibaba Group’s Market Entry and Expansion in The United States

    University essay from Lunds universitet/Produktionsekonomi

    Author : He Caroline; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE

  5. 5. Frugal Innovation in Smaller Firms in the West : "How do smaller firms in theWest use Frugal Innovationwhich in its nature best suitedfor emerging markets, havingno subsidiaries in the localmarkets essential to developfrugal solutions for those emerging markets?"

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Praveen Adari; Ganesh Lakshmipathy; [2015]
    Keywords : Frugal Innovation; Small firms; Innovation strategy; Western markets; emerging markets; Affordability; emerging market innovation; frugal strategy;

    Abstract : Although researchers during the last 5 years have been doing a lot of study onemerging market innovations, and of which Frugal Innovation had its special place. They haveparticularly concentrated on this innovation type on how it re-emerged in the emergingcountries especially India and China and gave it new theoretical definition and a framework. READ MORE