Essays about: "Konsumentbeteende"

Showing result 6 - 10 of 55 essays containing the word Konsumentbeteende.

1. 6. Key Factors Considered When Purchasing a VR Hobby Skill Training Simulator : A Consumer Perspective

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Ada Lindmark; Kajsa Nilsson Kinberg; [2022]
   Keywords : virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior; virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior;

   Abstract : In recent years, VR and VR devices have become more popular due to advances intechnology and lower costs, making the technology more accessible to the general public. One application within VR that is expected to grow is VR hobby skill training simulators (VR HSTS), which are now accessible not only for education and companies but also to consumers. READ MORE

3. 7. Evaluation of a Solar Map : Investing in Household PV from a Prosumer Standpoint

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Lina Hjort; [2022]
   Keywords : Solar map; prosumers; solar PV; consumer behavior; decision making; Solkarta; prosument; solceller; konsumentbeteende; beslutsfattning;

   Abstract : Investment in solar power is increasing in Sweden and especially the smaller installation below 20 kW which is typical for villa roofs. Potential prosumer can use a solar map, an interactive online tool, to investigate the solar potential of their roof based on a geographical data. READ MORE

4. 8. Message strategies in content marketing - How companies drive consumer engagement on social media

   University essay from

   Author : Louise Forsby; Helena Märlegård; [2022]
   Keywords : Content Marketing; Social Media; Consumer Behavior; Consumer Engagement; Message Strategies;

   Abstract : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. READ MORE

5. 9. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Viktor Mattsson; Erik Stephanson; [2022]
   Keywords : Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

   Abstract : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. READ MORE

6. 10. E-commerce or physical store : Factors and characteristics affecting consumer behavior during a pandemic crisis

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Anna Rosenlund; Anna-Linnéa Berg; [2022]
   Keywords : Pandemic crisis; Covid-19; Consumer Behavior; E-commerce; Physical store; Economic characteristics; Psychological characteristics; Environmental characteristics; Demographic factors;

   Abstract : In the year 2020, COVID-19 was a worldwide phenomenon. Changes in personal behavior and consumer behavior resulted from the new restrictions. Because of COVID-19, many consumers purchase groceries online rather than in physical stores. READ MORE