Essays about: "Konsumentbeteende"

Showing result 11 - 15 of 55 essays containing the word Konsumentbeteende.

  1. 11. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE

  3. 12. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

  4. 13. COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Casper Gustafsson; Li Yanzhuo; [2021]
    Keywords : covid-19; covid; konsumentbeteende; brand equity; Brand loyalty; lojalitet; sociala vetenskaper; Consumer behaviour; brand loyalty; brand equity.;

    Abstract : Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by three main concepts, consumer behaviours, brand loyalty and equity. READ MORE

  5. 14. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hugo Bluhme; Jenny Lidman; [2021]
    Keywords : Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

    Abstract : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. READ MORE

  6. 15. How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emma Lundemo Dahlin; Diana Araf; [2021]
    Keywords : Black Lives Matter; Woke-washing; Brand activism; Social movements; Consumer attitude; Brand attitude; Consumer behavior; BLM; Black Lives Matter; Woke-washing; Brand activism; Sociala rörelser; konsumentattityd; varumärkesattityd; konsumentbeteende; BLM;

    Abstract : Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. READ MORE