Essays about: "Large German Companies"

Showing result 16 - 20 of 22 essays containing the words Large German Companies.

  1. 16. The internationalization pattern of a Swedish Fashion Company - A case study of Lindex

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jin Bergsten; Jacqueline Tradefelt; [2013-07-16]
    Keywords : Internationalization; knowledge; low-cost fashion garment segment; Swedish fashion; foreign expansion; Central Europe; Russia; the Middle East;

    Abstract : To internationalize has become an increasingly common means for growth as the developed markets in Europe exhibits a highly competitive environment leading to saturation in their domestic markets. With the emerge of the globalization and the rise of emerging markets new opportunities arise, which is positive for smaller countries like Sweden that are dependent on international activities. READ MORE

  3. 17. Corporate Branding in the FMCG Industry - The Impact of Perceived Fit

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Christine Alff; Eva Maria Mayer; [2012]
    Keywords : Corporate Branding; FMCG; Image Transfer; Corporate Image;

    Abstract : Large FMCG conglomerates have recently started to engage in corporate branding activities, communicating that there is a substantial firm behind multiple well- established brands. This means that the consumer now becomes increasingly aware that seemingly independent product brands somehow are connected. READ MORE

  4. 18. Football Transfers – An Event Study on the Stock Market Prices of Kit Manufacturers

    University essay from Göteborgs universitet/Graduate School

    Author : Joel Bjerking; Alexander Reisig; [2011-07-21]
    Keywords : ;

    Abstract : Background: Football has become more and more commercialized especially during the last two decades. Large corporations as the sport giants’ Adidas, Nike or Puma inject enormous sums of sponsoring funds into football. Sponsorvision estimates that EUR 2.5 billion were spent on sport sponsoring in 2007. READ MORE

  5. 19. Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Lyna Alami Barumwete; Feiyi Rao; [2008]
    Keywords : Exchange rate risk; Hedging strategies; Risk management; Foreign Exchange exposure;

    Abstract : Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. READ MORE

  6. 20. Corporate Board Authority in Takeover Bids: A Comparative Analysis of the EU and US Approaches

    University essay from Lunds universitet/Juridiska institutionen

    Author : Justin Iantosca; [2007]
    Keywords : European Affairs; Law and Political Science;

    Abstract : Global Merger and Acquisition activity reached record levels in 2006, with the US and EU playing a large role in this activity. This paper examines the duties of a board which is subject to a takeover bid and any defensive moves the board may take to protect its company from acquisition. READ MORE