Essays about: "Lean Start-up"

Showing result 11 - 15 of 17 essays containing the words Lean Start-up.

  1. 11. SERVICE DEVELOPMENT IN A LARGE MANUFACTURING FIRM; A qualitative study of how the NBCS team at Volvo Cars can work with service development from a perspective of user-oriented approaches

    University essay from Göteborgs universitet/Graduate School

    Author : Sara Liljenström; Tilda Wikner; [2017-09-14]
    Keywords : Servitization; Service development; User-oriented approaches; Lean start-up; Design thinking; Lean service creation; Service development process;

    Abstract : The environment for manufacturing firms is changing due to numerous factors, and the firms can no longer compete by solely offering physical products. Servitization is the process where manufacturing firms transform to compete through both physical products and services. Therefore, it is essential to have a process for developing services in place. READ MORE

  3. 12. Independent Inventors' Invention Processes

    University essay from Lunds universitet/Innovationsteknik

    Author : Helen Mattsson; [2017]
    Keywords : Invention; Independent Inventor; Innovation process; Invention Process; NCD; Design Thinking; Technology and Engineering;

    Abstract : Independent inventors typically start to develop a solution to a problem they have personally experienced. They quickly move from realization of a problem to an iterative process of sketching, building and testing. During these activities, little interaction with customers and other stakeholders was found. READ MORE

  4. 13. Engineering a business : An empirical assessment of methods utilized by a startup to optimize product to market fit

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Isaiah Piamonte; [2016]
    Keywords : Entrepreneurship; Lean start-up; Business Model Canvas; pitfalls of startup; risks of startup; Minimum Viable Product;

    Abstract : Everyday ideas are born that change the world, ideas that beat the high-risk market of entrepreneurship. Relating to the question, what gives way to an optimal market establishment? The purpose of the thesis is to provide information related to what type of methodologies that contribute to the endeavours of a startup to successfully create a product that serves the markets needs. READ MORE

  5. 14. Value maximization in product development through holistic design

    University essay from KTH/Energiteknik

    Author : Hernandez Mora Efrain Arturo; [2016]
    Keywords : ;

    Abstract : Entrepreneurship and startups are widely studied themes that have been the focus of plenty of literature in the last years. In this sense, different methodologies have been proposed in order to ensure a successful market entry for startups, being the lean startup concept considered as the most useful and promising. READ MORE

  6. 15. Brand Building in New Ventures. A subconscious process or an integrated activity?

    University essay from Göteborgs universitet/Graduate School

    Author : Frida Isaksson; [2015-07-13]
    Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

    Abstract : Purpose: The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE