Essays about: "Lisa Marie Bauer"

Found 2 essays containing the words Lisa Marie Bauer.

1. 1. The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa-Marie Kaven; Lisa Marie Bauer; [2017]
   Keywords : moral branding; moral communication; citizenship; brand meaning; social media; Social Sciences;

   Abstract : Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates consumers’ brand meaning resulting from exposure to brands’ moral messages on social media. READ MORE

3. 2. The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Ford; Frida Jakobsson; Lisa Marie Bauer; [2016]
   Keywords : Business and Economics;

   Abstract : .... READ MORE