Essays about: "Lisa Skogström"

Found 1 essay containing the words Lisa Skogström.

  1. 1. “We’re not living in America, but we’re not sorry!” : A study of television consumption and relative deprivation among Kenyan students in an urban and a rural area

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Lisa Skogström; Madeleine Magnusson; [2010]
    Keywords : Cultivation theory; cultural imperialism; relative deprivation; Kenya; television consumption; heavy viewers; light viewers; MFS;

    Abstract : The United States of America is one of the most powerful countries in the world and their broadcasting system has become a role model to the rest of the world. Since the US charge less for their media products in third world countries, it is cheaper even for poor countries to import American content than to purchase local products. READ MORE