Essays about: "Lisa Vilhelmsson"

Found 1 essay containing the words Lisa Vilhelmsson.

  1. 1. Get digitalized or die trying : A qualitative study of how digitalization affect Swedish SMEs with Chinese business partners

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Rasmussen; Lisa Vilhelmsson; Erza Zylfijaj; [2018]
    Keywords : International Business Relationships; Digitalization; Swedish SMEs in China; Business Culture; Trust; Communication;

    Abstract : Purpose: The aim of the study is to explore how the digitalization has affected international business relations, with a focus on Swedish and Chinese relationships. This will be studied through a qualitative study of Swedish SMEs with Chinese partners within the manufacturing industry, but also through interviews with Business Sweden and Swedish Chamber of Commerce for an objective approach. READ MORE