Essays about: "Literature Review on advertisement"

Showing result 6 - 9 of 9 essays containing the words Literature Review on advertisement.

  1. 6. Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement

    University essay from IHH, Företagsekonomi

    Author : Elina Ormane; [2012]
    Keywords : marketing; direct marketing; e-mail; spam; advertising technique; advertising tool; mailing; attitude and perception;

    Abstract : It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. READ MORE

  3. 7. A Critical Review on “Image”-based Tourism : A Case of Slow Traveler

    University essay from Institutionen för livsvetenskaper

    Author : Golrokh Mosayebi; [2011]
    Keywords : Image; Media; Meaning; Slowness; Slow Tourism; experience;

    Abstract : This essay is based on a critical review of dominant form of tourism industry that causes a system of meaning, making as consequences of reproducing of ‘image’ in media. Images of promised destinations bombard us everywhere, on billboards, small advertisement bar on social networks websites, on magazine and even in movies and TV series in designated smart way. READ MORE

  4. 8. The Influence of Eco-labeled Products on Consumer Buying Behavior : By focusing on eco-labeled bread

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Daria Bryunina; Sara Khodadad Safaei; [2011]
    Keywords : eco; label; bread;

    Abstract : Research Question: How eco-label can influence on consumer buying behavior by focusing on bakery industry. Purpose: The main objective of this research is to identify and analyze how eco-label on bread can influence on consumer buying behavior. Furthermore, the thesis will propose suggestions for the food markets future improvements. READ MORE

  5. 9.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Usama Awan; Muhammad Aamer Raza; [2010]
    Keywords : Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

    Abstract : Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. READ MORE