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Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anne-Lotte Hoekstra; [2020]
   Keywords : persuasive technology; social media theory; advertisement-based business model; game theory; sensationalism.; övertygande teknik; teori för sociala medier; annonsbaserad affärsmodell; spelteori; sensationalism;

   Abstract : The information technology revolution has completely changed the world economy. This industry that has revolutionized many aspects of social life, created an incredible amount of jobs, and generated an enormous amount of wealth, has been growing exponentially fast since the beginning of this century. READ MORE

3. 2. Cause and Effect: A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Greta Janulyte; [2020]
   Keywords : Critical Discourse Analysis; Controversial Advertisement; Nationalism; Racialization; Social Media; True Fruits; Visual Rhetoric;

   Abstract : This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. READ MORE

4. 3. How do Social Media Entrepreneurs Monetize YouTube?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artemis Katsimente; Ida-Maja Eldås; [2020]
   Keywords : Social Media Entrepreneur; YouTube; Monitization;

   Abstract : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. READ MORE

5. 4. Sports Marketing in European Clubs

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Daniel Yera; Alexandra Pichou; [2015]
   Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

   Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE

6. 5. Mobile Advertisements:Millennials' Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreea Greenstine; Andriy Lukin; Mariia Buzynna; [2014]
   Keywords : advertising; mobile marketing; Millennials;

   Abstract : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. READ MORE