Essays about: "Living the Brand"

Showing result 1 - 5 of 60 essays containing the words Living the Brand.

  1. 1. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Antonia Pumarino; [2023]
    Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

  3. 2. CANS - A circular prepping system for single households

    University essay from Lunds universitet/Industridesign

    Author : Sara Eggimann; [2023]
    Keywords : Crisis preparedness; organization; multifunctional; communicating; re-arrangeable; prepping; circular; cans; Technology and Engineering; Arts and Architecture;

    Abstract : This design project proposes an innovative solution aimed at facilitating organized and democratic preparation for future crises, specifically targeting students and individuals residing in confined living spaces. The proposed solution consists of two stackable storage units designed to address this challenge. READ MORE

  4. 3. Differences and similarities in stand characteristics after prescribed burning and wildfire : implications for conservation of forest biodiversity

    University essay from SLU/Dept. of Ecology

    Author : Hannah Sophie Jakob; [2023]
    Keywords : coarse woody debris; conservation; biodiversity; boreal forest; Daldinia loculata; Fennoscandia; prescribed burning; regeneration; wildfire; woodpecker;

    Abstract : 1. Wildfires are a natural disturbance in the boreal forests of Fennoscandia and have shaped and formed forests in the past, resulting in very heterogeneous forests containing large amounts of dead and living trees in various age classes. READ MORE

  5. 4. Influencers' Own Brands : Investigating the Drivers of Young Female Followers' Purchase Intentions towards Influencers' Own Brands

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Vilma Bergström; Jennifer Fredriksson Johansson; [2023]
    Keywords : Influencer; Influencers own brands; Young Females; Attitudes; Subjective Norms; Purchase Intention; Shopping habits; Previous experience; Theory of Reasoned Action;

    Abstract : Influencers have been working with collaborations with different brands during a long period of time, the latest development in their career has been to launch their own brands without any intermediators. Previous studies have investigated influencers' own brands but there is still a knowledge gap between intention and behavior. READ MORE

  6. 5. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE