Essays about: "Louise Åberg"

Found 3 essays containing the words Louise Åberg.

1. 1. Relationship between preventivebehaviour and benevolence during thecovid-19 pandemic in Sweden.

   University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

   Author : Louise Åberg; [2022]
   Keywords : Prosocial behavior; motive; altruism; covid-19; covid-19 vaccine.;

   Abstract : Abstract The Covid –19 pandemic requires sustainable behavioural changes to mitigate the spread of the infection. Thus, people are requested to comply with the recommendations given by the authorities. However, people vary with regard to how well they follow the recommendations. READ MORE

3. 2. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Louise Åberg; [2015]
   Keywords : Co-branding; service dominant logic;

   Abstract : Purpose - The objective of this paper is to investigate how a brand reinforces its own brand personality by collaborating with partnering brands.  Design/Methodology/approach - A qualitative single case study approach was undertaken on the Swedish grocery brand Coop by which data were collected through the use of both primary and secondary data. READ MORE

4. 3. A study about e-loyalty using the Bagozzi framework

   University essay from Institutionen för marknadsföring (MF)

   Author : Louise Åberg; Tam Pham; Johan Tomsfelt; [2013]
   Keywords : E-commerce; E-loyalty; Bagozzi Framework;

   Abstract : Purpose - The aim of this study is to explain two relationships: between e-loyalty and the emotional responses (e-trust and e-satisfaction) and between these emotional response and the appraisals (e-service quality and e-reputation). Method – The quantitative approach and survey method were used in this study. READ MORE