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Found 2 essays matching the above criteria.

1. 1. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Louise Nygren; Josefine Albinsson; [2019]
   Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

   Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

3. 2. Business in Russia : A study investigating to what extent culture impacts business for Swedish managers.  

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Camilla Khrulova-Nygren; Louise Andersson; [2014]
   Keywords : globalization; BRIC; emerging markets; culture; cultural theories; GLOBE cultural dimensions; cultural intelligence; cultural awareness; language; communications; leadership; leadership styles; national culture; corporate culture; Russian Federation; Sweden.;

   Abstract : This study is an empirical research that is set to examine to what extent culture affects the performance of Swedish managers when doing business with their Russian customers. The authors aim is to find out how important cultural awareness is when doing business between Sweden and Russia as well as what factors Swedish managers should consider before doing business with a Russian customer. READ MORE