Essays about: "Lovisa Berglund"

Showing result 6 - 8 of 8 essays containing the words Lovisa Berglund.

  1. 6. State Capacity and COVID-19 lockdowns - a Case-Study on Brazil, Chile and Paraguay.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Lovisa Berglund Wiklund; [2020]
    Keywords : coronavirus disease 2019 COVID-19 ; state-capacity; quarantine; Paraguay; Chile; Brazi; Law and Political Science;

    Abstract : This paper tests the applicability of state-capacity theories concerning countries decision to carry out national ’lockdowns’ during the initial phase of the COVID-19 pandemic. It draws on previous research by Axel Cronert and deepens his conclusion of high state-capacity’s connection to slow implementation of disruptive measures through a contrasting qualitative analysis. READ MORE

  3. 7. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
    Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

    Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE

  4. 8. The Coexistence of New and Old Business within an Established Firm - A case study of Göteborgs-Posten

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Berglund; Emma-Lovisa Renström; [2012-07-16]
    Keywords : newspaper organizations; established firms; corporate entrepreneurship; ambidexterity;

    Abstract : Newspapers all over the world are under pressure due to the technological shifts of the information age. While circulation and readership of printed newspapers are dropping constantly and offer gloomy growth prospects, they remain the largest revenue source. READ MORE