Essays about: "Mälardalen"
Showing result 11 - 15 of 195 essays containing the word Mälardalen.
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11. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
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12. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE
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13. The Impact of AI On Internal Communication Within An Organization : A Critical Examination of AI Adoption
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: [2023-05-31] Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Mohammed Alkhateeb (97/01/04) Erik Duné (96/01/20) Ead Akriem (99/07/14) Title: The Impact of AI On Internal Communication Within An Organization - A Critical Examination of AI Adoption Supervisor: Lampou Konstantin Keywords: AI, Communication, Employee Engagement, Collaboration, Information, Technology, AI Adoption Research question What are the advantages and disadvantages of adopting AI in internal communication within a company? Purpose: This study seeks to provide insights to help organizations make informed decisions about incorporating AI into their communication processes. Method: An exploratory approach was applied within its qualitative method to align the study with its purpose. READ MORE
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14. The effects of Fraud and Embezzlement in the organizational structures
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Level: Bachelor thesis in Business and Administration Institution: School of business, Society and engineering, Mälardalen University Authors: Ikram Mohamedbrhan, Safia Nyandwi, Dima Saadallah Title: The effects of Fraud and Embezzlement in the organizational structures Supervisor: Stylianos Papaioannou Keywords: Fraud and Embezzlement, Organizational structure, Organizational Change Management (OCM), Corruption inequality /injustice, Ethic and transparency Research question: How does embezzlement and fraud affect the disparities in organizational structures? Purpose: The purpose of this thesis is to analyze the effect of fraud and embezzlement in organizational structures specifically focusing on the disparities of the tall and flat organizational structures. Method: Semi-structured interviews were conducted as part of the thesis' qualitative research methodology. READ MORE
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15. Assessing ESG Reporting Practices in Swedish Banks: Approaches, and Barriers.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-31 Level: Bachelor thesis in Business Administration, 15 credits Institution:School of Business, Society and Engineering, Mälardalen University Authors: Josef Andehaymanot (01/03/03) Jonas Höggren (99/03/05) Nicholas Malki (00/11/13) Title: Assessing ESG Reporting Practices in Swedish Banks: Approaches, and Barriers. Supervisor: Edward Gillmore Keywords: Sustainability reporting, transparency, accountability, disclosure barriers, stakeholder theory, corporate social responsibility, environment social governance. READ MORE
