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Found 3 essays matching the above criteria.

  1. 1. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Maria Engström; [2008]
    Keywords : Product mix; change management; internal marketing; customer relations; lean;

    Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE

  3. 2. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Collins Nwakanma Amanze; Sondengam B.K.A; [2008]
    Keywords : International Service System ISS ; Integrated Facility; Marketing strategy; strategy; Environmental Management Standard EMS ;

    Abstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE

  4. 3. KNOWLEDGE MANAGEMENT via INFORMATION TECHNOLOGIES CASE STUDY QUALITY CONTROL PLANS IN SIEMENS A&D ET

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : ASLI MORALI; [2006]
    Keywords : Knowledge Management; International Knowledge Management; Information Technologies; Multinational Organisations;

    Abstract : SUMMARY Title: Knowlege Management via Information Technologies, Case Study: Quality Control Plans In Siemens A&D ET Author: Asli Morali Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: MBA thesis, 10 credits. Background and Problem Discussion: Efficient knowledge management becomes day by day a very critical issue for organizations by being considered as one of the most important competitive advantages. READ MORE