Essays about: "Madalina Manole"

Found 3 essays containing the words Madalina Manole.

1. 1. From a product-centric to a customer-centric brand identity through servitization: The case of FOSS, a Danish food safety, and quality solution provider

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Madalina Manole; Kathleen Bier; [2018]
   Keywords : servitization; brand identity; CBIM; customer-centricity; product-centricity; Business and Economics;

   Abstract : The purpose of this thesis is to explore the effects on the elements of a company’s brand identity when a firm is moving towards a customer-centric orientation by engaging in the process of servitization. By utilizing a single case study, we aspire to examine how the servitization elements portray the servitization level, as well as which elements of the Corporate Brand Identity Matrix are affected by the elements of the servitization process. READ MORE

3. 2. The Darkest Day in Lufthansa’s History

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Madalina Manole; Julian Wroblewski; Miglena Zlatanova; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Miglena Zlatanova; Madalina Manole; Tobias Hellfach; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE