Essays about: "Madeleine Hultin"

Found 2 essays containing the words Madeleine Hultin.

1. 1. Working Together? Occupational Gender Role and Age Stereotypes - A quantitative study of ad and social effects of non-stereotypical advertising portrayals

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Madeleine Hultin; Nathalie Minder; [2020]
   Keywords : occupational gender role stereotypes; age stereotypes; intersectionality; ad effects; social effects;

   Abstract : Stereotypes are often used in advertising and research shows that it frequently occurs on the dimensions of occupational gender role and age, consequently giving rise to a variety of negative effects. A recent stream of studies has hence investigated whether the use of non-stereotypical portrayals can lead to positive ad and social effects, benefiting both consumers and marketers. READ MORE

3. 2. Product Line Extension in an Online Environment

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johanna Bjarke; Madeleine Hultin; [2017]
   Keywords : product line extension; assortment variety; assortment complexity; brand quality perception; online marketing;

   Abstract : Previous research has shown that a more varied assortment does not only increase sales by satisfying consumer preferences but also by gaining more attention due to increased shelf space. Product line extensions are therefore not solely of importance when it comes to aiming for a high actual variety in the assortment, but also when aiming to increase the visual size of the assortment. READ MORE