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1. 1. A Business Modelling Framework for the Front End of Innovation. : Customising a Guiding Material for an Early Phase of the Innovation Process for a Swedish Fintech Company.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Marcus Almqvist; Charlotta Lundberg; [2019]
   Keywords : Innovation; Uncertainty; Front End of Innovation; Business Modelling;

   Abstract : The Swedish Fintech company that is subject to this thesis has proposed a process through which all new ideas should go through before entering the development funnel, called the ‘Proof-of-Concept-process’. Today, there exists no material that helps and guides the idea owner through one of the more extensive phases of that process. READ MORE