Essays about: "Market Position"

Showing result 21 - 25 of 868 essays containing the words Market Position.

  1. 21. Diablo: Immortal, A Pay-to-Win Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keming Zhang; Ruiqi Liu; [2023]
    Keywords : Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Abstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE

  3. 22. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Pahlow Mariele; Cajsa Svensson; [2023]
    Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

    Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

  4. 23. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Ekeroth; [2023]
    Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE

  5. 24. Increased Sustainability Through Circular Economy : A case study on how to increase the circularity performance of a global manufacturing enterprise

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Emma Larsson; Sofia Mattus; [2023]
    Keywords : Circular Economy; Framework; Implementation Model; Case Study; Circularity Practices;

    Abstract : Businesses are gradually extending their attention towards including sustainability activities in their business practices. Current linear approaches are outdated and new long-term sustainable options are being investigated. READ MORE

  6. 25. Estimating Impacts Using LCA in Procurement Processes : A case study for a multinational networking and telecommunications company

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gustav Westling; [2023]
    Keywords : Procurement; Sustainability; Sourcing; Life Cycle Analysis; Life Cycle Assessment; LCA; SCM; Supply Chain Management; Inköp; Hållbarhet; Strategiskt inköp; Livscykelanalys; LCA; SCM; Försörjningskedjehantering; Supply chain-hantering;

    Abstract : This thesis investigates how a company can implement life cycle analysis (LCA) into procurement. The thesis also explores the potential synergies between the LCA and procurement. A single casestudy was utilized for this purpose. It uses LCAs using a simplified methodology, interviews, and a literature review to carry out the study. READ MORE