Essays about: "Marketing Cooperation"

Showing result 6 - 10 of 79 essays containing the words Marketing Cooperation.

  1. 6. Using Multiple Linear Regression to Estimate Customer Profitability in Consumer Credits

    University essay from KTH/Matematisk statistik

    Author : Andreas Almgren; [2021]
    Keywords : Bachelor Thesis; Mathematical Statistics; Multiple Linear Regression; Consumer Credits; Customer Profitability; Adverse Selection; Strategic Marketing; Kandidatexamensarbete; Matematisk Statistik; Multipel Linjär Regression; Konsumentkrediter; Kundlönsamhet; Snedvridet urval; Marknadsföring;

    Abstract : In cooperation with a consumer credit company based in Stockholm, this bachelor thesis investigates if the customer profitability in the consumer credit market can be predicted with multiple linear regression. Data collected before the initial credit was accepted and data connected to the account activity of the customers' first nine months are analyzed. READ MORE

  3. 7. The blue destination strategy in a small island tourism oriented society : The case of Bonaire

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Demy van Bremen; [2021]
    Keywords : Blue Destination; Island Tourism; Bonaire; Sustainability; Tourism Development Strategy.;

    Abstract : Tourism could be discussed as being a damaging phenomenon if not managed correctly as well as being destructive towards its own industry by its contribution towards climate change (UNWTO 2008; Glegg et al 2021; Grilli 2021). However, tourism is often considered to be highly important for the destination's economic and social development (Glegg et al 2021). READ MORE

  4. 8. Talk about value, not product... : The solution to widen the sales pipeline?

    University essay from Umeå universitet/Företagsekonomi

    Author : Malin Väringstam; Annina Wede; [2021]
    Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

    Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

  5. 9. Partnership of convenience or opportunity for growth? : investigating the role of retailers in expanding local food schemes in the case study of EDEKA branches in northern Germany

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Esther Lutz; [2020]
    Keywords : values vased supply chain; local food; Hamburg; intermediaries;

    Abstract : In the past years growing interest in alternative forms of food supply chains has incentivised researchers to investigate the role of retailers in Short Food Supply Chains (SFSC) mainly in the United States, Canada and the EU, with little attention paid to SFSC retailer interaction in the German context specifically. The aim of this thesis to contribute to the existing literature by investigating how the country’s presumed institutional conditions affect the viability of selling via retailers for a certain type of SFSC producer. READ MORE

  6. 10. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tongda Lu; Jiawen Ji; Jingming Zhang; [2020]
    Keywords : Co-branding; cross-branding; brand identity; consumer psychology.;

    Abstract : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. READ MORE