Essays about: "Marketing Cooperation"

Showing result 16 - 20 of 79 essays containing the words Marketing Cooperation.

  1. 16. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun

    University essay from SLU/Dept. of Economics

    Author : Axel Frejd; Isabella Viman; [2018]
    Keywords : miljöarbete; grön marknadsföring; kommunal verksamhet; kommunikation;

    Abstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE

  3. 17. Eldrimner Mathantverk : a collective brand for artisan produced food items

    University essay from SLU/Dept. of Economics

    Author : Karin Haglund; [2017]
    Keywords : artisan food production; artisan food producers; branding; certification system; collective asset; collective brand; coordination mechanisms; small-scale food producers; social capital; quality label;

    Abstract : Although mass production of undifferentiated commodities dominates the market for food products, a shift has turned consumers’ interests towards alternative food chains with a focus on quality attributes, origin and a stronger control and guarantee. But as the variety of food products expands, consumers require more information in their purchase situations. READ MORE

  4. 18. This ad's for you... and you: Brand management for multiple stakeholders

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madison Rex; Aleksandra Srdic; [2017]
    Keywords : Brand equity; Brand identity; Identification; Marketing communication; Stakeholders;

    Abstract : Background: In the competitive market for modern retailing, brand management is concerned with attracting and retaining both external and internal stakeholders. While brand building and marketing efforts have traditionally focused on building customer-based brand equity, another stream has emerged - internal branding that focuses on human capital and employee-based equity. READ MORE

  5. 19. Integrated marketing communication for University of Gävle to promote Nursing Program in China

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Xinxin Li; [2016]
    Keywords : Higher education; nursing program; marketing communication channel; marketing communication content; China;

    Abstract : This study aims to explore effective marketing communication strategies for the nursing program of University of Gävle to develop in China. Qualitative method is used in this research. READ MORE

  6. 20. Marknadsundersökning i outvecklade marknader med omedvetna kunder

    University essay from SLU/Dept. of Economics

    Author : Erik Sand; [2016]
    Keywords : marknadsundersökning; outvecklad marknad; omedveten kund; entreprenörskap; new product development; marknadsföring; customer co-creation; lead user;

    Abstract : När nya produkter eller tjänster skall introduceras på en marknad finns det många frågor som ska besvaras och en analys av marknaden är ofta vägen till att hitta svar på frågorna. Några av dem besvaras med hjälp av marknadsundersökningar som ger företagen information om kunders behov eller förväntningar och om konkurrenssituation och marknadspotential. READ MORE