Essays about: "Marketing Cooperation"

Showing result 21 - 25 of 79 essays containing the words Marketing Cooperation.

  1. 21. Värdeskapande i en kooperativ förening : en fallstudie om Skogsägarna Mellanskog ekonomiska förening

    University essay from SLU/Dept. of Forest Products

    Author : Sandra Abrahamsson; [2016]
    Keywords : Inspektor; Kvalitativ; Medlem; Medlemskap; Relationsmarknadsföring; Semistrukturerad intervju; Privatskogsägare; Skogsägarförening; Tjänstedominant logik; Tjänstemarknadsföring; Utbo; Åbo;

    Abstract : Skogsindustrin utgör en viktig del i Sveriges samhällsekonomi, den skapar arbetstillfällen och bidrar positivt till landets handelsbalans. För att hålla industrin rullande krävs ett kontinuerligt inflöde av råvara. READ MORE

  3. 22. Tillsammans för turisterna : samarbete i turismkommuner

    University essay from SLU/Dept. of People and Society

    Author : Linus Kasselstrand; [2016]
    Keywords : kommun; samarbete; turism; besöksnäring; organisation; Västervik; näringsliv; samverkan;

    Abstract : Samarbete mellan offentliga organisationer och näringslivet är på frammarsch. Speciellt inom besöksnäringen, där en samlad syn på hur destinationen ska utvecklas är prioriterad. READ MORE

  4. 23. How to optimize brand awareness through non-administrated social channels in a two-sided network

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Arozin; [2016]
    Keywords : social media; social networking; tow-sided network; brand; brand awareness;

    Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE

  5. 24. The Power of Framing - A Randomized Control Trial on Microinsurance Take-up Rates in Paraguay

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Fredrik Graflund; [2016]
    Keywords : Microinsurance; Framing; Prospect Theory; Randomized Control Trial; Paraguay;

    Abstract : Building on the economic literature on behavioral biases in individual decision-making, this study investigates whether framing influence the perceived value of microinsurance and, in turn, take-up rates. To derive the effects of framing on microinsurance take-up rates, a randomized control trial was conducted in Paraguay in cooperation with N. READ MORE

  6. 25. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maxime Rogard; François Dubreuil; [2016]
    Keywords : Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

    Abstract : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. READ MORE