Essays about: "Marketing Cooperation"

Showing result 11 - 15 of 79 essays containing the words Marketing Cooperation.

1. 11. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

   University essay from KTH/Energiteknik

   Author : Albert Petersson; [2020]
   Keywords : ;

   Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE

3. 12. Marketing Communication Strategy for a Science Park

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Anna Luchina; Giacomo Codazzi; [2019]
   Keywords : Science Parks; marketing of services; marketing communications; students as potential customers;

   Abstract : Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. READ MORE

4. 13. Corporate social responsibility communication : a case study of Oatly

   University essay from SLU/Dept. of Economics

   Author : Alexandra Mendebaba; [2019]
   Keywords : code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

   Abstract : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. READ MORE

5. 14. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn

   University essay from SLU/Dept. of Forest Economics

   Author : Erik Grafström; [2019]
   Keywords : consumer behaviour; corporate social responsibility; CSR 2.0; Hertzberg’s two-factor theory; laddering; means-end chain; Schwartz theory of fundamental values; konsumtionsbeteende; Hertzbergs tvåfaktorteori; Schwartz teori för grundläggande värderingar; socialt ansvarstagande i företag;

   Abstract : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. READ MORE

6. 15. Kartläggning av påverkande faktorer och förslag på åtgärder för att öka antalet kvinnor på Slottegymnasiets skogliga NB-program

   University essay from SLU/School for Forest Management

   Author : Sebastian Mångs; Erik Söderlund; [2019]
   Keywords : könsfördelning; gymnasieval; skogsbruk;

   Abstract : Forestry have in history been a strongly male dominated area and have continue to be so on till present times. Even though the forestry sector has faced progress and the number of women in forestry have increased over time, women still only make out about one sixth of the total workforce. READ MORE