Essays about: "Marketing Management Information Systems"

Showing result 16 - 20 of 25 essays containing the words Marketing Management Information Systems.

1. 16. Product-Oriented Environmental Management: : A System for Product Environmental Performance Communication

   University essay from KTH/Industriell ekologi

   Author : Frederico de Lima Ottoni; [2010]
   Keywords : Product Environmental Performance; Environmental Management Systems; Ecodesign; Environment for Business;

   Abstract : This project is an action research study which presents the development of a system for product environmental performance internal communication for the Atlas Copco Tools AB scenario. The study is based on the study of available literature upon product-oriented environmental management systems and the European Integrated Product Policy scheme. READ MORE

3. 17. Development of an Environmental Management System for Radical Sports Management

   University essay from KTH/Industriell ekologi

   Author : Tove Fritzell; [2010]
   Keywords : Environmental Management System; small business; case study; environmental policy; France;

   Abstract : There are many reasons why smaller businesses should have an environmental management system, but also many difficulties, such as limitations in the time and resources available, and the size of the environmental impacts. How can a small business providing intellectual services make environmental improvements by creating and implementing an environmental management system (EMS)? This report is a case study on how to create an EMS. READ MORE

4. 18. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
   Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

   Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

5. 19. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Esther Nzungwa Leander; [2009]
   Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

   Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE

6. 20. Strategies Used By Logistics Firms To Minimize Costs And Maximize Services : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Kenneth Ebi-Ndie; [2009]
   Keywords : Logistics; Customer Service; Order Processing; Distribution; Channel Designs; Terminals; Storage and Handling of Inventory; Material Handling Devices.;

   Abstract : Aim: More and more organizations worldwide want to develop products for global markets. At the same time, they need to make their products available in the global market to be competitive. One of today's trends to solve this problem of making products in the global market is by involving logistics to manage complex distribution requirements. READ MORE