Essays about: "hotel firms"

Showing result 1 - 5 of 9 essays containing the words hotel firms.

  1. 1. Action to Catastrophe : A study on Post-Tsunami recovery of small businesses in Karon beach, Phuket.

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Marin Otto; [2016]
    Keywords : Tsunami; Disaster Management Life Cycle; Impact; Recovery; Phuket; Karon Beach;

    Abstract : Tsunami action had resulted in negative impacts in many ways, it had resulted in great changes to coastal areas, especially in terms of physical change to the coastal landscape, affected on economy, loss of life and physical damage to property. After the devastation, hotel bookings in the island were dropped, people have lost their jobs and some small-scale tourism businesses have got the hardest time as well. READ MORE

  2. 2. Response strategies of traditional firms indisruptive times. : A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ivans Abelmazovs; Henrik Engström; [2016]
    Keywords : mature industry; hotel firms; sharing economy; sustainable business; international business; disruptive innovation; competition; strategy; competitive advantage;

    Abstract : Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. READ MORE

  3. 3. Assessing the acceptability and applicability of best practice approach in hotels' recruitment and selection process

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Vasileios Filippopolitis; [2016]
    Keywords : Recruitment and selection; small to medium size hotels; best practice approach; informality;

    Abstract : Since best practice approach emerged and acquired legitimacy in the human resource field, prescriptive guidelines were introduced on how firms should conduct their recruitment and selection activities. The proponents of the model describe a structured process that could result in better recruitment, hiring and broader organizational outcomes. READ MORE

  4. 4. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE

  5. 5. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
    Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

    Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE