Essays about: "Marketing cultures"

Showing result 36 - 40 of 55 essays containing the words Marketing cultures.

  1. 36. Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe.

    University essay from Avdelningen för företagsekonomi

    Author : Petra Svobodova; Anna Gnyria; [2013]
    Keywords : marketing communications; cross-cultural perspective; marketing communication mix; tourism; e-marketing; communication tools; communication media;

    Abstract : Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. READ MORE

  3. 37. INTERNATIONAL SERVICES MARKETING : A CASE STUDY OF GAMMAKNIFE SURGERY IN ARGENTINA

    University essay from Avdelningen för ekonomi

    Author : MICHAEL ERIKSSON; [2013]
    Keywords : Services Marketing; Trust; Invap; Elekta; Gammaknife. Argentina;

    Abstract : Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. READ MORE

  4. 38. Product standardization and adaptation in International Marketing : A case of McDonalds

    University essay from Institutionen för ekonomi och it

    Author : Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
    Keywords : Standardization; adaptation; culture; product; global; international;

    Abstract : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. READ MORE

  5. 39. THE R&D AND MARKETING INTERFACE IN NEW PRODUCT DEVELOPING COMPANIES : FUNCTIONAL INTEGRATION AND CONSENSUS LEADERSHIP IN SCANDINAVIAN COMPANIES

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Annika Hassum; Andreas Pettersson; [2012]
    Keywords : R D; marketing; integration; New Product Development NPD; Consensus Leadership; Scandinavia;

    Abstract : To meet market needs, high-technology companies need to integrate their marketing and R&D functions in their New Product Development (NPD) programs. Despite extensive research on factors affecting R&D/marketing integration, resulting in several manager improvement recommendations, the conflicts at the R&D/marketing interface during NPD remains a problem the industry. READ MORE

  6. 40. Pepsi across cultures: analysis and cross-cultural comparison of Pepsi websites

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Alexandra Chirkova; [2011-09-08]
    Keywords : culture; marketing; website; web design;

    Abstract : Nowadays we live in a world where technologies provide great opportunities for crosscultural communication. That’s why it’s really important to be aware of cultural differences and its possible influence on the people’s behavior. READ MORE