Essays about: "Marketing cultures"

Showing result 31 - 35 of 55 essays containing the words Marketing cultures.

  1. 31. Iranian traveling agency in Sweden : Opportunities and challenges

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Seyed Sina Mortazavi Babaheidari; [2014]
    Keywords : Relationship marketing; foreign market entry; cross-cultural marketing; market segmentation; porters five forces;

    Abstract : This is a multiple case study that offers information concerning Iranian traveling agencies in Sweden.   The focus is on three traveling agencies located in Stockholm and Gothenburg. They are currently 12000 Iranians living in Sweden, most of these people travel to Iran regularly. READ MORE

  3. 32. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

    University essay from Umeå universitet/Företagsekonomi

    Author : Sofia Kivinen; [2014]
    Keywords : Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

    Abstract : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. READ MORE

  4. 33. Soundtrack of Consumption : An exploratory study of Spotify playlist’s potential use for commercial purposes.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Busnyuk; [2014]
    Keywords : ;

    Abstract : There are not a lot things that can be enjoyed by so many people as music. It is one of the few activities that crosses cultures, generations, social classes and languages. Music is also a natural part of marketing and is used in a variety of ways such as commercials, in-store music, brand collaborations and more. READ MORE

  5. 34. Increasing high recycling rates

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Nathalie Becker; [2014]
    Keywords : recycling; social marketing; user perspective of recycling; waste separation at the source; Earth and Environmental Sciences; Social Sciences;

    Abstract : In Sweden, household waste is separated at the source, making the success of the recycling system largely depending on the active participation of households. In a well-established recycling system with functioning recycling infrastructure and information, the conditions for ‘recyclers’ and ‘non-recyclers’ are akin, indicating the external conditions, recycling infrastructure and information, not to be the solely determinants for households’ participation in recycling activities. READ MORE

  6. 35. Cross-cultural differences in brand image perception

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Emelie Jansson; [2013-09-20]
    Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

    Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE